E-commerce provider expects accelerated growth
After a successful 2024 financial year, Zalando is expecting accelerated growth in 2025. According to the Berlin-based retail group, the implementation of an ecosystem strategy in the areas of business-to-consumer (B2C) and business-to-business (B2B) is key to this. According to a recent press release, the company's aim is to establish the leading e-commerce ecosystem for fashion and lifestyle in Europe.
Good result in 2024
"We are making great progress in implementing our ecosystem strategy," explained Robert Gentz, Co-CEO. Zalando is making targeted investments in future growth.
According to Gentz, the lifestyle offering in the B2C area is to be expanded in the sports segment, among others. In the B2B segment, Zalando plans to almost double the number of markets in which the Group operates. In addition, brands and retailers are to be offered innovative software and logistics solutions for their own online stores.
In 2024, Zalando said it was able to successfully tap into growth areas even in a rather subdued macroeconomic environment. The gross merchandise value (GMV) increased by 4.5 percent to 15.3 billion euros in 2024. The Group increased its turnover by 4.2% to 10.6 billion euros.
Forecast for 2025
According to its press release, Zalando expects gross merchandise volume (GMV) and sales to grow by 4 percent to 9 percent in 2025 compared to the previous year. Zalando anticipates adjusted earnings before interest and taxes (EBIT) of between 530 and 590 million euros.
According to a note from Zalando, the forecast does not take into account the possible effects of the planned acquisition of About You.