{"id":20248,"date":"2026-01-20T07:45:28","date_gmt":"2026-01-20T06:45:28","guid":{"rendered":"https:\/\/kloepfel-consulting.com\/?post_type=case-study&p=20248"},"modified":"2026-02-26T09:36:45","modified_gmt":"2026-02-26T08:36:45","slug":"marketing-purchasing-preliminary-stage","status":"publish","type":"case-study","link":"https:\/\/kloepfel-consulting.com\/en\/case-study\/marketingeinkauf-vorstufe\/","title":{"rendered":"Marketing Procurement"},"content":{"rendered":"

Our client, a leading media company, had complex and inefficient pre-media processes from layout to production release (print and online). Originally, classic print processes were used, which were not adapted to new technologies such as personalisation, automation and multichannel. Furthermore, different hourly rates and qualifications of the involved agencies and service providers led to high costs and long processing times.<\/p>\n

The goal was to reduce costs per layout, increase productivity, and create an efficient, semi-automated workflow. Through our measures, programming hours per campaign layout were reduced from 5 to 1.5 hours and costs per layout were lowered by an average of 20%%.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"referenzkategorie":[161],"zuordnung-landingpage":[],"class_list":["post-20248","case-study","type-case-study","status-publish","hentry","referenzkategorie-marketing"],"acf":[],"yoast_head":"\nMarketingeinkauf | KLOEPFEL by EPSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kloepfel-consulting.com\/en\/case-study\/marketing-purchasing-preliminary-stage\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingeinkauf\" \/>\n<meta property=\"og:description\" content=\"Unser Kunde, ein f\u00fchrendes Medien-Unternehmen hatte komplexe und ineffiziente Prozesse in der Medienvorstufe von Layout bis Produktionsfreigabe (Print und Online). Urspr\u00fcnglich wurden klassische Printprozesse genutzt, die nicht an neue Technologien wie Personalisierung, Automatisierung und Multichannel angepasst waren. Zudem f\u00fchrten unterschiedliche Stundens\u00e4tze und Qualifikationen der beteiligten Agenturen und Dienstleister zu hohen Kosten und langen Durchlaufzeiten. 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