{"id":11856,"date":"2024-10-04T09:24:51","date_gmt":"2024-10-04T07:24:51","guid":{"rendered":"https:\/\/kloepfel.sempre-diritto.de\/2024\/10\/04\/maeurer-wirtz-duftlizenz-tom-tailor\/"},"modified":"2025-08-27T11:24:51","modified_gmt":"2025-08-27T09:24:51","slug":"maeurer-wirtz-duftlizenz-tom-tailor","status":"publish","type":"post","link":"https:\/\/kloepfel-consulting.com\/en\/supply-chain-news\/maeurer-wirtz-duftlizenz-tom-tailor-11856\/","title":{"rendered":"M\u00e4urer & Wirtz: Fragrance licence for Tom Tailor"},"content":{"rendered":"

Fragrance production for well-known fashion brand<\/h2>\n

From 1 January 2025, M\u00e4urer & Wirtz will take over the Brand licence<\/strong> for Tom Tailor Fragrances from Luxess GmbH. The company, one of the largest fragrance manufacturers in Germany, is thus adding another brand to its portfolio. Tom Tailor is primarily known for fashion in the mainstream segment.<\/p>\n

According to Stephan Kemen, CE0 of M\u00e4urer & Wirtz, this licence acquisition is a strategic step that supports the goal of becoming one of the world's leading fragrance manufacturers by 2030. At the same time, Kemen expects the company's market position to be strengthened, particularly in Eastern Europe. According to the M\u00e4urer & Wirtz press release, Kemen's sales target is 300 million euros. According to the CEO of the family-owned company, this turnover threshold is within reach by 2025.<\/p>\n

M\u00e4urer & Wirtz already carries licensed brands such as s.Oliver and Baldessarini. Gernot Lenz, CEO of Tom Tailor, is delighted with the co-operation with M\u00e4urer & Wirtz. He praises the expertise and market proximity of the fragrance manufacturer. In Lenz's opinion, there are good prerequisites for fully utilising the potential of Tom Tailor Fragrances.<\/p>","protected":false},"excerpt":{"rendered":"

Duftherstellung f\u00fcr bekannte Modemarke M\u00e4urer & Wirtz \u00fcbernimmt ab dem 1. Januar 2025 die Markenlizenz f\u00fcr Tom Tailor Fragrances von der Luxess GmbH. Damit erweitert das Unternehmen, einer der gro\u00dfen Dufthersteller in Deutschland, sein Portfolio um eine weitere Marke. Tom Tailor ist vor allem bekannt f\u00fcr Mode im Mainstream-Segment. Laut Stephan Kemen, CE0 von M\u00e4urer […]<\/p>\n","protected":false},"author":1,"featured_media":11857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-11856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\nM\u00e4urer & Wirtz: Duftlizenz f\u00fcr Tom Tailor<\/title>\n<meta name=\"description\" content=\"M\u00e4urer & Wirtz \u00fcbernimmt ab dem 1. 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