{"id":11955,"date":"2024-11-22T09:24:58","date_gmt":"2024-11-22T08:24:58","guid":{"rendered":"https:\/\/kloepfel.sempre-diritto.de\/2024\/11\/22\/decathlon-deutschland-wachsen\/"},"modified":"2025-08-27T11:24:58","modified_gmt":"2025-08-27T09:24:58","slug":"decathlon-germany-grow__trashed","status":"publish","type":"post","link":"https:\/\/kloepfel-consulting.com\/en\/2024\/11\/22\/decathlon-deutschland-wachsen__trashed\/","title":{"rendered":"Decathlon wants to grow in Germany"},"content":{"rendered":"

Major investments in new openings and modernisations<\/h2>\n

Decathlon<\/a> has recently published its Growth plans<\/em> for the German market. The French sporting goods retailer plans to invest up to 100 million euros in Germany by 2027. <\/p>\n

According to the company's press release, this sum will be invested in both new store openings and the modernisation of existing locations. Decathlon is planning to open 60 new shops. Over the next three years, the number of shops in Germany is set to grow to 150.<\/p>\n

\u201eOver the next three years, we are really stepping up the pace and launching a wave of expansion,\u201c says Arnaud Sauret, CEO Decathlon Germany. According to Sauret, Decathlon wants to become the preferred sports brand in Germany.<\/p>\n

New store concepts<\/h3>\n

According to its press release, Decathlon intends to appeal to customers with different shop formats in the future. The retail company has developed new store concepts for this purpose.<\/p>\n

The well-known large sales areas will continue to exist in the future. In addition, the company will also operate smaller sales areas in shopping centres and pedestrian zones in city centres.<\/p>\n

Stefan Kaiser, Director Real Estate at Decathlon Germany, explains: \u201eWe want to be represented in the top 15 pedestrian zones in Germany so that our customers can integrate Decathlon into their everyday lives. Not everyone knows Decathlon today. Our vision is to realise a Decathlon touchpoint within 20 minutes of everyone in Germany by 2027 in order to get closer to our customers and increase our brand awareness.\u201c <\/p>\n

Decathlon will also be expanding its store network to include specialised stores. Under the name Decathlon Connect, customers will be able to find a concentrated range of products specially tailored to selected sports worlds.<\/p>","protected":false},"excerpt":{"rendered":"

Gro\u00dfe Investitionen in Neuer\u00f6ffnungen und Modernisierungen Decathlon hat j\u00fcngst seine Wachstumspl\u00e4ne f\u00fcr den deutschen Markt bekannt gegeben. Demnach hat der franz\u00f6sische Sportartikelh\u00e4ndler vor, bis 2027 in Deutschland bis zu 100 Millionen Euro zu investieren. Diese Summe soll laut der Pressemitteilung des Unternehmens sowohl in Neuer\u00f6ffnungen als auch in die Modernisierung bestehender Standorte flie\u00dfen. So plant […]<\/p>\n","protected":false},"author":1,"featured_media":11956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-11955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\nDecathlon will in Deutschland wachsen<\/title>\n<meta name=\"description\" content=\"Decathlon hat j\u00fcngst seine Wachstumspl\u00e4ne f\u00fcr den deutschen Markt bekannt gegeben. 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