{"id":12044,"date":"2025-03-07T09:25:07","date_gmt":"2025-03-07T08:25:07","guid":{"rendered":"https:\/\/kloepfel.sempre-diritto.de\/2025\/03\/07\/zalando-fortschritte-oekosystem-strategie\/"},"modified":"2025-08-27T11:25:07","modified_gmt":"2025-08-27T09:25:07","slug":"zalando-progress-ecosystem-strategy__trashed","status":"publish","type":"post","link":"https:\/\/kloepfel-consulting.com\/en\/2025\/03\/07\/zalando-fortschritte-oekosystem-strategie__trashed\/","title":{"rendered":"Zalando: Progress on ecosystem strategy"},"content":{"rendered":"

E-commerce provider expects accelerated growth<\/h2>\n

After a successful business year in 2024, it is expected Zalando<\/a> for 2025 with accelerated growth. This is driven, according to statements from the Berlin-based trading group, by the implementation of an ecosystem strategy in the Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors. The company's goal, according to a recent press release, is to become the leading E-commerce ecosystem<\/strong> to establish fashion and lifestyle in Europe.<\/p>\n

Good result<\/h3>\n

\u201eWe are making great progress in implementing our ecosystem strategy,\u201c explained Robert Gentz, Co-CEO. Zalando is investing specifically in future growth.<\/p>\n

In the B2C sector, according to Gentz, the lifestyle offering is to be expanded, particularly in the sports segment. In the B2B sector, Zalando plans to almost double the number of markets in which the company operates. Furthermore, brands and retailers will be offered innovative software and logistics solutions for their own online shops.<\/p>\n

In 2024, Zalando was able to successfully tap into growth areas despite a rather subdued macroeconomic environment, according to the company. Gross Merchandise Value (GMV) increased by 4.5 percent to 15.3 billion euros in 2024. The company increased its revenue by 4.2 percent to 10.6 billion euros.<\/p>\n

2025 forecast<\/h3>\n

According to its press release, Zalando expects growth in Gross Merchandise Volume (GMV) and revenue of 4 percent to 9 percent in 2025 compared to the previous year. For adjusted earnings before interest and taxes (EBIT), Zalando anticipates a figure between 530 and 590 million euros. <\/p>\n

According to a note from Zalando, the forecast does not take into account the potential impact of the planned takeover of About You<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

E-Commerce-Anbieter erwartet beschleunigtes Wachstum Nach einem erfolgreichen Gesch\u00e4ftsjahr 2024 rechnet Zalando f\u00fcr 2025 mit einem beschleunigten Wachstum. Ausschlaggebend daf\u00fcr ist nach \u00c4u\u00dferungen des Berliner Handelskonzerns die Umsetzung einer \u00d6kosystem-Strategie in den Bereichen Business-to-Consumer (B2C) und Business-to-Business (B2B). Ziel des Unternehmens ist es laut einer aktuellen Pressemitteilung, das f\u00fchrende E-Commerce-\u00d6kosystem f\u00fcr Mode und Lifestyle in Europa […]<\/p>\n","protected":false},"author":1,"featured_media":11765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-12044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\nZalando: Fortschritte bei \u00d6kosystem-Strategie<\/title>\n<meta name=\"description\" content=\"Nach einem erfolgreichen Gesch\u00e4ftsjahr 2024 rechnet Zalando f\u00fcr 2025 mit einem beschleunigten Wachstum. 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