Croissance<\/strong> de 7,3 % par rapport au premier trimestre 2023.<\/p>\nPour le secteur d'activit\u00e9 Consumer, Beiersdorf indique un chiffre d'affaires de 2,2 milliards d'euros pour le premier trimestre 2024. Dans ce secteur, le chiffre d'affaires a augment\u00e9 organiquement d'environ 10 pour cent. La croissance organique a pu \u00eatre atteinte dans l'ensemble du portefeuille de marques grand public, comme le montre le groupe dans son communiqu\u00e9 de presse.<\/p>\n
En revanche, Beiersdorf a enregistr\u00e9 une baisse organique de son chiffre d'affaires de 5,4 % \u00e0 397 milliards d'euros pour sa division Tesa.<\/p>\n
Forte croissance de la marque Nivea<\/h3>\n
Nivea a connu une croissance particuli\u00e8rement forte au premier trimestre 2024, de 12,6% (Labello compris).<\/p>\n
Vincent Warnery, pr\u00e9sident du conseil d'administration de Beiersdorf, a d\u00e9clar\u00e9 : \u201eBeiersdorf a pris un excellent d\u00e9part dans l'ann\u00e9e 2024. Toutes nos principales marques grand public ont progress\u00e9 au premier trimestre. NIVEA a men\u00e9 notre portefeuille avec une forte croissance \u00e0 deux chiffres et une augmentation des ventes dans toutes les r\u00e9gions, en particulier en Europe et sur les march\u00e9s \u00e9mergents\u201c.\u201c<\/p>\n
Le chiffre d'affaires de Nivea au premier trimestre serait \u00e9galement le plus \u00e9lev\u00e9 jamais r\u00e9alis\u00e9, selon Warnery. Cela souligne la popularit\u00e9 mondiale continue de la marque, a-t-il ajout\u00e9.<\/p>\n
Pr\u00e9visions 2024 : croissance du chiffre d'affaires de 6 \u00e0 8 pour cent attendue<\/h3>\n
Comme l'a encore expliqu\u00e9 le pr\u00e9sident du directoire, le succ\u00e8s du premier trimestre renforce l'objectif de l'entreprise d'une croissance rentable. C'est pourquoi Beiersdorf revoit \u00e0 la hausse ses pr\u00e9visions de chiffre d'affaires pour l'ensemble de l'ann\u00e9e.<\/p>\n
Selon le communiqu\u00e9 de presse, Beiersdorf s'attend \u00e0 une croissance organique de 6 \u00e0 8 % pour le groupe en 2024. Dans ce contexte, l'entreprise pr\u00e9voit que le rendement de l'EBIT sur le chiffre d'affaires (hors effets exceptionnels) soit sup\u00e9rieur de 50 points de base au rendement de l'ann\u00e9e pr\u00e9c\u00e9dente.<\/p>","protected":false},"excerpt":{"rendered":"
H\u00f6herer Konzernumsatz im ersten Quartal 2024 Die Beiersdorf AG verk\u00fcndete j\u00fcngst einen guten Start in das Gesch\u00e4ftsjahr 2024. Laut seiner Pressemitteilung erzielte der Hamburger Konzern im ersten Quartal einen Umsatz von 2,6 Milliarden Euro. Das entspricht einem organischen Wachstum gegen\u00fcber dem ersten Quartal 2023 um 7,3 Prozent. F\u00fcr den Unternehmensbereich Consumer nennt Beiersdorf f\u00fcr das […]<\/p>\n","protected":false},"author":1,"featured_media":11441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-11440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\n
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