Rentabilit\u00e9<\/strong> Parall\u00e8lement, l'entreprise a annonc\u00e9 qu'elle avait investi dans de nouvelles offres bas\u00e9es sur l'IA. Celles-ci visent \u00e0 rendre l'exp\u00e9rience d'achat plus amusante. Les investissements dans l'IA se poursuivront \u00e0 l'avenir.<\/p>\nEn outre, Zalando souligne avoir d\u00e9velopp\u00e9 son activit\u00e9 B2B.<\/p>\n
Confirmation des pr\u00e9visions pour 2024<\/h3>\n
Avec les deux domaines de croissance Business-to-Consumer (B2C) et Business-to-Business (B2B), Zalando a l'intention, selon son communiqu\u00e9 de presse, de cr\u00e9er le principal \u00e9cosyst\u00e8me de commerce \u00e9lectronique pour le march\u00e9 europ\u00e9en de la mode et du style de vie.<\/p>\n
Les r\u00e9sultats pr\u00e9sent\u00e9s actuellement illustrent les progr\u00e8s r\u00e9alis\u00e9s dans la mise en \u0153uvre de la strat\u00e9gie actualis\u00e9e pr\u00e9sent\u00e9e en mars, affirme le groupe de distribution avec conviction. Ainsi, Zalando confirme \u00e9galement ses pr\u00e9visions pour l'exercice en cours. Pour 2024, le commer\u00e7ant en ligne table sur une croissance du volume brut des marchandises (VBM) et du chiffre d'affaires comprise entre 0 et 5 pour cent par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n
Pour le deuxi\u00e8me trimestre 2024, Zalando indique un GMV de 3,8 milliards d'euros. Cela correspond \u00e0 une augmentation de 2,8 pour cent par rapport \u00e0 la m\u00eame p\u00e9riode de l'ann\u00e9e pr\u00e9c\u00e9dente. Le chiffre d'affaires du groupe a augment\u00e9 de 3,4 pour cent pour atteindre 2,6 milliards d'euros. <\/p>\n
Le r\u00e9sultat ajust\u00e9 avant int\u00e9r\u00eats et imp\u00f4ts (EBIT ajust\u00e9) a atteint 171,6 millions d'euros au deuxi\u00e8me trimestre. Au cours de la m\u00eame p\u00e9riode de l'ann\u00e9e pr\u00e9c\u00e9dente, l'EBIT ajust\u00e9 s'\u00e9levait \u00e0 144,8 millions d'euros.<\/p>\n
Ainsi, selon les donn\u00e9es de l'entreprise, la marge EBIT a augment\u00e9 de 0,8 point de pourcentage pour atteindre 6,5 pour cent du chiffre d'affaires. L'am\u00e9lioration de la rentabilit\u00e9 est due \u00e0 une gestion r\u00e9ussie des stocks et \u00e0 une baisse des co\u00fbts logistiques, \u00e9crit Zalando.<\/p>\n
Investir dans la technologie<\/h3>\n
Dans son communiqu\u00e9 de presse, Zalando fait \u00e9galement \u00e9tat de Investissements<\/em> dans ses capacit\u00e9s technologiques afin d'avancer dans la mise en \u0153uvre de sa strat\u00e9gie d'\u00e9cosyst\u00e8me.<\/p>\nL'entreprise de commerce a l'intention, selon ses propres dires, de collaborer encore plus intens\u00e9ment avec OpenAI. Selon Zalando, les deux partenaires veulent poursuivre leur coop\u00e9ration et d\u00e9velopper de nouvelles solutions d'IA g\u00e9n\u00e9rative pour l'industrie de la mode.<\/p>\n
En outre, Zalando pr\u00e9voit d'\u00e9tendre ses sites technologiques existants. L'entreprise pr\u00e9voit \u00e9galement d'ouvrir un nouveau site \u00e0 Shenzhen, en Chine. Selon Zalando, il s'agirait d'un site compl\u00e9mentaire o\u00f9 l'entreprise souhaiterait utiliser l'expertise locale dans le domaine du commerce social.<\/p>","protected":false},"excerpt":{"rendered":"
Fortsetzung der Zusammenarbeit mit OpenAI Der Berliner Online-H\u00e4ndler Zalando berichtete j\u00fcngst \u00fcber ein beschleunigtes Umsatzwachstum und eine gesteigerte Profitabilit\u00e4t im zweiten Quartal 2024. Gleichzeitig informierte das Unternehmen, dass es in neue Angebote, die KI-gest\u00fctzt sind, investiert habe. Mit diesen soll das Einkaufserlebnis unterhaltsamer werden. Auch in Zukunft soll weiter in KI investiert werden. Au\u00dferdem hebt […]<\/p>\n","protected":false},"author":1,"featured_media":11765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-11764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\n
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