{"id":11785,"date":"2024-08-20T09:24:47","date_gmt":"2024-08-20T07:24:47","guid":{"rendered":"https:\/\/kloepfel.sempre-diritto.de\/2024\/08\/20\/otto-versandhandel-75-jahren\/"},"modified":"2025-08-27T11:24:47","modified_gmt":"2025-08-27T09:24:47","slug":"otto-vente-par-correspondance-75-ans__trashed","status":"publish","type":"post","link":"https:\/\/kloepfel-consulting.com\/fr\/2024\/08\/20\/otto-versandhandel-75-jahren__trashed\/","title":{"rendered":"Otto : vente par correspondance depuis 75 ans"},"content":{"rendered":"

Le groupe de distribution hambourgeois f\u00eate son anniversaire<\/h2>\n

La boutique en ligne Otto<\/a> a f\u00eat\u00e9 son anniversaire ce week-end. Comme l'entreprise traditionnelle l'a annonc\u00e9 d\u00e8s vendredi, Otto a eu 75 ans le samedi 17 ao\u00fbt 2024. \u00c0 l'occasion de cet anniversaire, Otto organisera de nombreuses actions dans les semaines \u00e0 venir.<\/p>\n

Exp\u00e9diteur de catalogues, boutique en ligne, plate-forme<\/h3>\n

Dans son communiqu\u00e9 de presse, Otto, qui est aujourd'hui le plus grand magasin en ligne allemand et qui fait partie d'un groupe international, souligne que Otto Group<\/a>, Il n'y a pas d'autre mot. Le magasin actuel n'a plus grand-chose \u00e0 voir avec les d\u00e9buts d'Otto. Selon les informations de l'entreprise, il existait \u00e0 ses d\u00e9buts un catalogue de 14 pages contenant 28 paires de chaussures. Ce catalogue \u00e9tait reli\u00e9 \u00e0 la main et Werner Otto l'a d'abord propos\u00e9 \u00e0 200 m\u00e9nages.<\/p>\n

Aujourd'hui, Otto n'est m\u00eame pas seulement une boutique en ligne, mais aussi une plateforme ou une place de march\u00e9, comme on peut le lire dans le communiqu\u00e9 de presse.<\/p>\n

Marc Opelt, pr\u00e9sident du directoire de la division Otto, d\u00e9clare \u00e0 ce sujet : \u201eJe ne connais aucune entreprise commerciale allemande qui ait r\u00e9ussi une transformation aussi impressionnante. OTTO n'a cess\u00e9 d'\u00e9voluer et de se r\u00e9inventer : de l'exp\u00e9diteur de catalogues \u00e0 la boutique en ligne, de la boutique en ligne \u00e0 la plateforme\u201c. Opelt a poursuivi : \u201eEn tant que plus grande boutique en ligne allemande, nous contribuons de mani\u00e8re d\u00e9cisive \u00e0 fa\u00e7onner le commerce en ligne en Allemagne - et nous misons de mani\u00e8re cons\u00e9quente sur les nouvelles technologies telles que l'intelligence artificielle pour continuer \u00e0 \u00eatre pr\u00eats pour l'avenir\u201c.\u201c <\/p>\n

Promotions d'anniversaire<\/h3>\n

Pour son anniversaire, Otto va, selon son communiqu\u00e9 de presse, organiser de nombreuses offres sp\u00e9ciales dans sa boutique et diff\u00e9rentes actions d'anniversaire. Il y aura par exemple une sneaker en coop\u00e9ration avec Adidas. <\/p>\n

Par ailleurs, Otto soutient une exposition au Mus\u00e9e du travail de Hambourg. Elle s'intitule \u201eDein Paket ist da\u201c et traite du ph\u00e9nom\u00e8ne de la vente par correspondance. Selon les indications d'Otto, la vente par correspondance est pr\u00e9sent\u00e9e comme un r\u00e9seau complexe de clients, de livreurs et de fournisseurs, Logistique<\/strong> et d'entreprises explor\u00e9es. L'exposition se d\u00e9roulera du 4 septembre au 28 avril 2025.<\/p>","protected":false},"excerpt":{"rendered":"

Hamburger Handelskonzern feiert Geburtstag Der Onlineshop Otto hatte am Wochenende Geburtstag. Wie das Traditionsunternehmen schon am Freitag ank\u00fcndigte, wurde Otto am Samstag, dem 17. August 2024, 75 Jahre alt. Anl\u00e4\u00dflich dieses Jubil\u00e4ums veranstaltet Otto in den kommenden Wochen zahlreiche Aktionen. Katalogversender, Onlineshop, Plattform In seiner Pressemittteilung betont Otto, heute der gr\u00f6\u00dfte deutsche Onlineshop und Teil […]<\/p>\n","protected":false},"author":1,"featured_media":11786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-11785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\nOtto: Versandhandel seit 75 Jahren<\/title>\n<meta name=\"description\" content=\"Der Onlineshop Otto hatte am Wochenende Geburtstag. 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