{"id":11856,"date":"2024-10-04T09:24:51","date_gmt":"2024-10-04T07:24:51","guid":{"rendered":"https:\/\/kloepfel.sempre-diritto.de\/2024\/10\/04\/maeurer-wirtz-duftlizenz-tom-tailor\/"},"modified":"2025-08-27T11:24:51","modified_gmt":"2025-08-27T09:24:51","slug":"maeurer-wirtz-duftlizenz-tom-tailor","status":"publish","type":"post","link":"https:\/\/kloepfel-consulting.com\/fr\/supply-chain-news\/maeurer-wirtz-duftlizenz-tom-tailor-11856\/","title":{"rendered":"M\u00e4urer & Wirtz : Licence de parfum pour Tom Tailor"},"content":{"rendered":"

Production de parfums pour une marque de mode connue<\/h2>\n

M\u00e4urer & Wirtz reprend, \u00e0 partir du 1er janvier 2025, les Licence de marque<\/strong> pour Tom Tailor Fragrances de la soci\u00e9t\u00e9 Luxess GmbH. L'entreprise, l'un des grands fabricants de parfums en Allemagne, ajoute ainsi une nouvelle marque \u00e0 son portefeuille. Tom Tailor est surtout connu pour la mode dans le segment mainstream.<\/p>\n

Selon Stephan Kemen, CE0 de M\u00e4urer & Wirtz, cette acquisition de licence est une \u00e9tape strat\u00e9gique qui soutient l'objectif de compter parmi les leaders mondiaux de la parfumerie d'ici 2030. Parall\u00e8lement, Kemen s'attend \u00e0 un renforcement de la position de l'entreprise sur le march\u00e9, notamment en Europe de l'Est. Selon le communiqu\u00e9 de presse de M\u00e4urer & Wirtz, Kemen cite la somme de 300 millions d'euros comme objectif de chiffre d'affaires. Ce seuil de chiffre d'affaires est \u00e0 port\u00e9e de main en 2025, selon le CEO de l'entreprise familiale.<\/p>\n

M\u00e4urer & Wirtz propose d\u00e9j\u00e0 des marques sous licence comme s.Oliver et Baldessarini. Gernot Lenz, CEO de Tom Tailor, se dit ravi de la coop\u00e9ration avec M\u00e4urer & Wirtz. Il loue l'expertise et la proximit\u00e9 du march\u00e9 du fabricant de parfums. Ainsi, selon Lenz, il existe de bonnes conditions pour exploiter pleinement le potentiel de Tom Tailor Fragrances.<\/p>","protected":false},"excerpt":{"rendered":"

Duftherstellung f\u00fcr bekannte Modemarke M\u00e4urer & Wirtz \u00fcbernimmt ab dem 1. Januar 2025 die Markenlizenz f\u00fcr Tom Tailor Fragrances von der Luxess GmbH. Damit erweitert das Unternehmen, einer der gro\u00dfen Dufthersteller in Deutschland, sein Portfolio um eine weitere Marke. Tom Tailor ist vor allem bekannt f\u00fcr Mode im Mainstream-Segment. Laut Stephan Kemen, CE0 von M\u00e4urer […]<\/p>\n","protected":false},"author":1,"featured_media":11857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-11856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\nM\u00e4urer & Wirtz: Duftlizenz f\u00fcr Tom Tailor<\/title>\n<meta name=\"description\" content=\"M\u00e4urer & Wirtz \u00fcbernimmt ab dem 1. 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