{"id":11944,"date":"2024-11-18T09:24:57","date_gmt":"2024-11-18T08:24:57","guid":{"rendered":"https:\/\/kloepfel.sempre-diritto.de\/2024\/11\/18\/fressnapf-weiteres-wachstum\/"},"modified":"2025-08-27T11:24:57","modified_gmt":"2025-08-27T09:24:57","slug":"fressnapf-autre-croissance","status":"publish","type":"post","link":"https:\/\/kloepfel-consulting.com\/fr\/supply-chain-news\/fressnapf-weiteres-wachstum-11944\/","title":{"rendered":"Fressnapf pr\u00e9voit de poursuivre sa croissance"},"content":{"rendered":"<h2>R\u00e9orientation strat\u00e9gique pour une expansion internationale<\/h2>\n<p><a href=\"https:\/\/kloepfel-consulting.com\/fr\/actualites-de-la-chaine-dapprovisionnement\/chaine-dapprovisionnement\/fressnapf-baut-neues-lager-in-noervenich-8015264\/\" target=\"_blank\">Fressnapf<\/a> se r\u00e9organise pour une croissance internationale. Le fournisseur d'aliments pour animaux a r\u00e9cemment annonc\u00e9 la transformation de son si\u00e8ge allemand de Krefeld en un centre de support international.<\/p>\n<p>Avec la <em>r\u00e9orientation strat\u00e9gique<\/em> l'entreprise se pr\u00e9pare au mieux \u00e0 la poursuite de son expansion internationale, d\u00e9clare Fressnapf dans son communiqu\u00e9 de presse.<\/p>\n<p>L'objectif est de soutenir de mani\u00e8re optimale les unit\u00e9s locales dans les pays. De m\u00eame, Fressnapf a l'intention de s'orienter davantage vers les besoins individuels des clients.<\/p>\n<h3>D\u00e9centralisation<\/h3>\n<p>Dans son communiqu\u00e9 de presse, Fressenapf mentionne \u00e9galement son ambition d'\u00eatre le meilleur distributeur omni-canal de produits pour animaux domestiques en Europe. Cette ambition doit \u00eatre concr\u00e9tis\u00e9e par la <strong>R\u00e9organisation<\/strong> \u00eatre r\u00e9affirm\u00e9e.<\/p>\n<p>Selon les explications de l'entreprise, il y aura une certaine d\u00e9centralisation. Jusqu'\u00e0 pr\u00e9sent, Fressnapf a \u00e9t\u00e9 fortement dirig\u00e9 depuis l'Allemagne, selon une approche centralis\u00e9e. Il y aura d\u00e9sormais une adaptation de la structure organisationnelle. <\/p>\n<p>Le si\u00e8ge allemand devrait \u00e0 l'avenir devenir un centre de support international. Il est pr\u00e9vu de supprimer les fonctions centrales et de renforcer les activit\u00e9s dans les diff\u00e9rents pays. Fressnapf parle \u00e9galement d'un transfert de responsabilit\u00e9s vers les si\u00e8ges r\u00e9gionaux et de processus all\u00e9g\u00e9s sur le site de Krefeld.<\/p>\n<p>Peter Pritchard, CEO par int\u00e9rim chez Fressnapf\/ Maxi Zoo, explique : \u201eNotre r\u00e9orientation strat\u00e9gique refl\u00e8te avant tout notre fort engagement envers nos clients. La cl\u00e9 d'une croissance r\u00e9ussie est d'\u00eatre flexible et de r\u00e9pondre aux besoins locaux du march\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>Strategische Neuausrichtung f\u00fcr internationale Expansion Fressnapf stellt sich neu auf f\u00fcr internationales Wachstum. Der Anbieter von Tienrnahrung informierte k\u00fcrzlich \u00fcber eine Umwandlung seines deutschen Firmensitzes in Krefeld in ein internationales Support-Center. Mit der strategischen Neuausrichtung stelle sich das Unternehemen bestm\u00f6glich f\u00fcr die weitere internationale Expansion auf, so Fressnapf in seiner Pressemitteilung. Das Ziel sei, die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-11944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fressnapf plant weiteres Wachstum<\/title>\n<meta name=\"description\" content=\"Fressnapf stellt sich neu auf f\u00fcr internationales Wachstum. 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