Plans de croissance<\/em> pour le march\u00e9 allemand. Selon ce document, le distributeur fran\u00e7ais d'articles de sport a l'intention d'investir jusqu'\u00e0 100 millions d'euros en Allemagne d'ici 2027. <\/p>\nSelon le communiqu\u00e9 de presse de l'entreprise, cette somme sera consacr\u00e9e aussi bien \u00e0 de nouvelles ouvertures qu'\u00e0 la modernisation de sites existants. Ainsi, Decathlon pr\u00e9voit d'ouvrir 60 nouveaux magasins. Au cours des trois prochaines ann\u00e9es, le nombre de magasins en Allemagne devrait passer \u00e0 150.<\/p>\n
\u201eNous allons vraiment appuyer sur le champignon au cours des trois prochaines ann\u00e9es et lancer une vague d'expansion\u201c, d\u00e9clare Arnaud Sauret, CEO de Decathlon Allemagne. Selon Sauret, Decathlon souhaite devenir la marque de sport pr\u00e9f\u00e9r\u00e9e en Allemagne.<\/p>\n
Nouveaux concepts de magasins<\/h3>\n
Selon le communiqu\u00e9 de presse, Decathlon a l'intention de s'adresser \u00e0 l'avenir aux clients avec diff\u00e9rents formats de magasin. Pour ce faire, l'entreprise commerciale a d\u00e9velopp\u00e9 de nouveaux concepts de magasins.<\/p>\n
Les grandes surfaces de vente bien connues continueront d'exister \u00e0 l'avenir. En outre, l'entreprise exploitera \u00e9galement de petites surfaces de vente dans les centres commerciaux et les zones pi\u00e9tonnes des centres-villes.<\/p>\n
Stefan Kaiser, directeur de l'immobilier chez Decathlon Allemagne, explique : \u201eNous voulons \u00eatre pr\u00e9sents dans les 15 premi\u00e8res zones pi\u00e9tonnes d'Allemagne afin que nos clients puissent int\u00e9grer Decathlon dans leur quotidien. Aujourd'hui, tout le monde ne conna\u00eet pas Decathlon. Notre vision est de r\u00e9aliser d'ici 2027 un Touchpoint Decathlon \u00e0 20 minutes de distance pour toutes les personnes en Allemagne, afin de nous rapprocher de nos clients et d'augmenter notre notori\u00e9t\u00e9\u201c.\u201c <\/p>\n
De plus, Decathlon va \u00e9largir son r\u00e9seau de magasins en y ajoutant, entre autres, des magasins sp\u00e9cialis\u00e9s. Ainsi, les clients trouveront dans les magasins sous le nom de Decathlon Connect une offre concentr\u00e9e sp\u00e9cialement adapt\u00e9e \u00e0 des univers sportifs s\u00e9lectionn\u00e9s.<\/p>","protected":false},"excerpt":{"rendered":"
Gro\u00dfe Investitionen in Neuer\u00f6ffnungen und Modernisierungen Decathlon hat j\u00fcngst seine Wachstumspl\u00e4ne f\u00fcr den deutschen Markt bekannt gegeben. Demnach hat der franz\u00f6sische Sportartikelh\u00e4ndler vor, bis 2027 in Deutschland bis zu 100 Millionen Euro zu investieren. Diese Summe soll laut der Pressemitteilung des Unternehmens sowohl in Neuer\u00f6ffnungen als auch in die Modernisierung bestehender Standorte flie\u00dfen. So plant […]<\/p>\n","protected":false},"author":1,"featured_media":11956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-11955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\n
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