Marques commerciales<\/strong> en Am\u00e9rique du Nord \u00e0 une filiale de First Quality Enterprises, LLC, dont le si\u00e8ge est \u00e0 Great Neck, New York. Un accord a \u00e9t\u00e9 sign\u00e9 \u00e0 cet effet, a r\u00e9cemment annonc\u00e9 Henkel.<\/p>\nSelon Henkel, cette vente s'inscrit dans le cadre de l'optimisation strat\u00e9gique de son portefeuille de marques grand public, annonc\u00e9e en f\u00e9vrier 2022.<\/p>\n
Selon Henkel, l'activit\u00e9 MDD comprend des produits dans les cat\u00e9gories des d\u00e9tergents, des adoucissants et des produits pour lave-vaisselle. Selon le communiqu\u00e9 de presse, ce secteur d'activit\u00e9 g\u00e9n\u00e8re un chiffre d'affaires de 500 millions d'euros et fournit diff\u00e9rents clients de d\u00e9tail sur le march\u00e9 nord-am\u00e9ricain.<\/p>\n
Processus d'optimisation du portefeuille<\/h3>\n
L'activit\u00e9 des marques de distributeurs a \u00e9t\u00e9 identifi\u00e9e comme une activit\u00e9 non essentielle au sein de la division Consumer Brands, \u00e9crit Henkel.<\/p>\n
Selon l'entreprise, il n'y a que des possibilit\u00e9s limit\u00e9es de r\u00e9aliser des synergies dans cette activit\u00e9. De m\u00eame, l'importance strat\u00e9gique de la plateforme int\u00e9gr\u00e9e Consumer Brands est limit\u00e9e.<\/p>\n
Selon Henkel, cette transaction est la conclusion de la derni\u00e8re vente dans le cadre des mesures de portefeuille li\u00e9es \u00e0 un regroupement des activit\u00e9s consommateurs autrefois s\u00e9par\u00e9es. Selon le communiqu\u00e9 de presse, cette op\u00e9ration rev\u00eat une grande importance pour Henkel dans le cadre du processus d'optimisation du portefeuille au sein de l'activit\u00e9 Consumer Brands.<\/p>\n
Au total, depuis le d\u00e9but de l'ann\u00e9e 2022, le groupe a d\u00e9sormais c\u00e9d\u00e9 ou arr\u00eat\u00e9 des marques et des activit\u00e9s repr\u00e9sentant un chiffre d'affaires total d'un peu plus d'un milliard d'euros.<\/p>\n
\u201eLa conception d'un portefeuille performant est un \u00e9l\u00e9ment essentiel de notre programme strat\u00e9gique de croissance globale. Notre gestion active de portefeuille, que ce soit par le biais d'acquisitions ou de cessions, est un levier central pour assurer le succ\u00e8s de notre activit\u00e9 \u00e0 l'avenir\u201c, a d\u00e9clar\u00e9 Carsten Knobel, pr\u00e9sident du conseil d'administration de Henkel. Selon lui, l'entreprise se concentre d\u00e9sormais sur son activit\u00e9 de marque avec des innovations ax\u00e9es sur la technologie, avec une orientation claire vers la croissance. Selon Knobel, celles-ci cr\u00e9ent davantage de valeur pour les consommateurs.<\/p>","protected":false},"excerpt":{"rendered":"
Verkauf des Gesch\u00e4fts mit Handelsmarken in Nordamerika Der Konsumg\u00fcter- und Chemiekonzern Henkel verkauft sein Gesch\u00e4ft mit Handelsmarken in Nordamerika an ein Tochterunternehmen von First Quality Enterprises, LLC mit Sitz in Great Neck, New York. Dazu wurde eine Vereinbarung unterzeichnet, teilte Henkel j\u00fcngst mit. Der Verkauf geschieht laut Henkel im Rahmen der im Februar 2022 angek\u00fcndigten […]<\/p>\n","protected":false},"author":1,"featured_media":11257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"referenzkategorie":[],"class_list":["post-12016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain-news"],"acf":[],"yoast_head":"\n
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