Success through Omnichannel Strategy and Digitisation of the Value Chain
The cooperative group Intersport, which operates in sports retail, has recently announced a gain in market share for Germany.
According to its press release, Intersport Germany developed more strongly than the market in the 2023/2024 financial year. The company, with more than 1,400 stores, was able to achieve a turnover of 3.46 billion euros.
Challenging market environment
„We are proud to have gained market share in this challenging market environment, given inflation and persistently subdued consumer sentiment in Germany's second year of recession,“ explains Alexander v. Preen, CEO Intersport Deutschland eG.
Thomas Storck, CFO and Deputy CEO of Intersport Deutschland eG, provides further details: „We are particularly pleased with the positive development of our online business: here, we have once again developed significantly stronger than the online market. Overall, we are benefiting from our omnichannel strategy, which promotes customer experiences across all sales channels in a 360-degree approach, as well as from the complete digitalisation of our value chain.".
As Intersport Germany explains, the cooperative group has the largest market penetration in the sports retail sector in Germany. Further growth is planned. According to v. Preen, 100 new locations are set to open by 2023.
Investment in space, digitalisation and sustainability
In its press release, the cooperative group mentions a multi-year investment offensive. Together with last year, more than 60 million euros in investments are planned for the current financial year.
According to Thomas Storck's explanations, Intersport aims to improve the customer shopping experience both in-store and online. Furthermore, efficiency for retailers is to be further increased. With its investments in digitalisation, logistics, the new omnichannel store, sustainability, and personnel development, Intersport has sent strong signals, according to Storck.