Success through omnichannel strategy and digitalization of the value chain
The sports retail group Intersport recently announced a gain in market share for Germany.
According to its press release, Intersport Germany outperformed the market in the 2023/2024 financial year. The company generated sales of 3.46 billion euros with more than 1,400 stores.
Difficult market environment
"In the face of inflation and persistently gloomy consumer sentiment in the second year of recession in Germany, we are proud that we have gained market share in this difficult market environment," explains Alexander v. Preen, CEO of Intersport Deutschland eG.
Thomas Storck, CFO and Deputy Chairman of the Management Board of Intersport Deutschland eG, provides further details: "We are particularly pleased with the positive development of our online business, where we have once again significantly outperformed the online market. Overall, we are benefiting from our omnichannel strategy, which promotes customer experiences across all sales channels in a 360-degree approach, as well as from the complete digitalization of our value chain.
As Intersport Germany explains, the group has the largest market penetration in sports retail in Germany. Further growth is planned. According to v. Preen, 100 new locations are to be opened by 2023.
Investments in space, digitalization and sustainability
In its press release, the group mentions an investment offensive lasting several years. Including the past year, more than 60 million euros in investments are planned for the current financial year.
According to Thomas Storck's statements, Intersport wants to improve the shopping experience for customers both in-store and online. In addition, efficiency for retailers is to be further increased. With its investments in digitalization, logistics, the new omnichannel store, sustainability and personnel development, Intersport has set strong signals, according to Storck.