Our client, a leading media company, had complex and inefficient processes in the prepress stage, from layout to production approval (print and online). Originally, traditional print processes were used that were not adapted to new technologies such as personalization, automation, and multichannel. In addition, different hourly rates and qualifications of the agencies and service providers involved led to high costs and long turnaround times.
The goal was to reduce costs per layout, increase productivity, and create an efficient, semi-automated workflow. Our measures reduced programming hours per campaign layout from 5 to 1.5 hours and lowered costs per layout by an average of 20%.