Your partner for cost optimization of marketing requirements & agency services
KLOEPFEL by EPSA is your solution for sustainable savings and clear decisions in marketing purchasing.
- Marketing departments often make purchasing decisions autonomously and with little involvement from the purchasing department.
- Lack of transparency, low comparability, and limited influence on agency and service provider selection
- Service budgets remain difficult to control and hardly optimizable
- CFOs and purchasing managers face expenses that are difficult to control
- Lack of market and negotiation expertise in purchasing marketing services
- We create transparency, structure, and comparability in marketing procurement and enable professional negotiations while maintaining marketing autonomy.
KLOEPFEL by EPSA makes marketing procurement transparent, negotiable, and efficient for measurable savings, clear decisions, and sustainable success.
MARKETING PURCHASING
KLOEPFEL by EPSA: Cost optimization in marketing procurement
We have over 19 years of practical experience in purchasing and implementing marketing requirements and agency services. Thanks to our in-depth understanding of marketing processes, technologies, materials, and cost structures, we help companies manage their marketing expenditure efficiently and effectively.
Thanks to our extensive network of suppliers and our market knowledge, we can quickly assess which partner best suits the requirements and needs of our customers. This enables us to ensure tailor-made and practical solutions in marketing procurement.
Marketing often procures independently and without dedicated marketing purchasing. This practice often leads to maverick buying. We are familiar with this situation and provide support with methods and expertise to transfer marketing expenditures into controllable purchasing processes.
Do you want to use your marketing budget more efficiently and get the best terms when procuring marketing supplies and agency services—without any risk? Then we are the right partner for you! With our 100% success-based model, you only pay if we achieve actual savings and measurable results for you with our negotiation methodology.
We achieve demonstrable savings in marketing procurement through classic purchasing levers, targeted competition, and structured optimizations. Depending on the category, typical savings of between 7 and 25% can be achieved. There is particularly high potential in operational and creative agency services, trade fair construction, and advertising materials.
Through the EPSA GROUP, we have access to a global network of around 5,000 purchasing experts in 40 countries. This allows our customers to benefit from global best practices, market data, and benchmarks to make their marketing and purchasing processes more efficient and effective.
We help you optimize costs when purchasing marketing supplies and agency services.
and deliver tailor-made optimization solutions.
Creative agencies develop strong brand identities and effective campaigns. They combine strategic thinking with creative design and translate brand values into visual and communicative concepts. Fresh ideas, a deep understanding of brands, and experience in conception, design, and implementation across all channels are crucial.
Most common cost drivers: Personnel costs and related processes (e.g., correction loops, coordination, additional expenses, data and briefing quality that has not yet been optimized)
Layout and design
Development of visual concepts that clearly position brands and have a consistent impact across all media.
content creation
Design and production of target group-oriented content that clearly communicates the brand message and is consistent and appealing across all channels.
Media agencies plan, manage, and optimize the use of media channels. They ensure the efficient placement of advertising messages based on target group analyses and strategic media planning. Through continuous monitoring and optimization of measures, they maximize reach, efficiency, and advertising impact.
Most common cost drivers: Lack of transparency in pricing, lack of competition due to few tenders/pitches
Traditional and online
Planning and management of media campaigns across traditional channels and online media for integrated communication.
Print and digital
Combination of print and digital media to optimally address target groups across all relevant touchpoints.
Trade fair construction and events create individual brand appearances at the point of experience. From conception and design to implementation, trade fair stands and event areas are created that attract attention and bring brands to life. This is complemented by precise planning, high-quality materials, and smooth implementation on site.
Most common cost drivers: Inadequate coordination between concept and implementation, concept not tailored to the capacities and equipment of the trade fair constructor
exhibition booths
Custom-designed exhibition stands that clearly showcase the brand, message, and product.
event technology
Professional technical equipment for sound, lighting, and stage, ensuring that events run smoothly and impressively.
catering
On-site culinary services that delight guests and round off the overall experience perfectly.
Retail and POS equipment ensures effective presentation of brands and products directly at the point of sale. It combines functional design with strong branding to attract attention, provide guidance, and trigger impulse purchases. This requires a deep understanding of sales processes, clear brand presentation, and experience in developing practical POS solutions.
Most common cost drivers: Personnel and transportation costs for assembly and disassembly, materials, and manufacturing processes
digital signage
Use of digital POS solutions for flexible, eye-catching brand communication at the point of sale.
shop-in-shop
Design of integrated shop-in-shop areas for the clear presentation of brand worlds.
displays
Development of effective displays for optimal product presentation and sales promotion.
Print products convey brand messages in a tactile, high-quality, and sustainable way. They support communication and sales through clearly structured content, appealing design, and target group-oriented messaging. Precise conception, high-quality materials, and tailor-made implementation for different purposes are crucial.
Most common cost drivers: purchasing conditions for paper, production equipment at the print shop (purchases, value chain, etc.)
catalogues
Conceptualization and design of clearly structured catalogs for the structured presentation of products and services.
Brochures and sales literature
Development of informative print media to provide targeted support for consulting and sales.
Direct mailings
Designing effective mailings for direct, personalized customer communication.
Promotional items make brands visible in everyday life and create a lasting connection with the target group. They combine practical benefits with brand messages, thereby increasing recognition and appeal. The key factors here are a selection tailored to the target group, quality, and consistent brand presentation.
Most common cost drivers: finishing, excessive diversity in purchased items
giveaway
Selection and design of cost-effective promotional items for broad, attention-grabbing brand promotion.
giveaways
Development of high-quality giveaways that emotionally charge brands and leave a lasting impression.
Advertising technology showcases brands and brings messages to life. It combines creative design with precision craftsmanship, ensuring that advertising is visible, durable, and effective. Tailor-made solutions, high-quality materials, and professional implementation are crucial in this regard.
Most common cost drivers: Materials and installation (e.g., due to additional equipment such as lifting platforms, electrical installation, etc.)
large format printing
Production of large print media for eye-catching advertising indoors and outdoors.
foil labels
Flexible film solutions for labeling windows, vehicles, and surfaces.
light box
Design of luminous elements for maximum visibility around the clock.
signs
Design of luminous elements for maximum visibility around the clock.
Photo and video production showcases products and brands in a visually compelling way. It combines creative storytelling with technical expertise to present content in an eye-catching, authentic, and professional manner. Image composition, attention to detail, and appropriate implementation for different channels are crucial factors in this process.
Most common cost drivers: Photo studio/photographer does not meet requirements, costs for elaborate ambient/mood shoots due to production set, models, and locations; CGI and AI can offer alternatives.
pack shots
Creation of professional pack shots for clear product presentation.
product photography
High-quality photography of products for visual sales support.
User-generated content (UGC)
Production of user-generated content for authentic brand communication.
Computer-generated imagery (CGI)
Creation of computer-generated images for flexible and detailed product visualization.
Marketing logistics ensures that advertising materials, products, and marketing materials arrive at their destination on time, complete, and in the best quality. It combines organization, planning, and process optimization to ensure efficiency, cost certainty, and customer satisfaction. Precise processes, flexible solutions, and reliable implementation are crucial in this regard.
Most common cost drivers: Packaging (similar to fulfillment), storage and processing of item orders, shipping costs (parcel services)
fulfillment
Management, storage, and shipping of advertising and marketing materials.
Shops
Setting up and managing online or corporate shops for marketing products.
packaging material
Selection and provision of suitable packaging for secure shipping and attractive presentation.
Repro and image editing professionally prepare image and print materials and ensure error-free implementation across all media. They combine technical precision with creative subtlety to guarantee optimal print and display quality. Attention to detail, consistent color schemes, and efficient workflows are crucial in this process.
Most common cost drivers: personnel costs, inefficient processes (causing correction loops), insufficient data quality (from customer to agency)
cutout
Precise cropping of images for flexible use in layouts and media.
prepress
Preparation of files for printing, including color correction and layout checking.
Desktop publishing (DTP)
Design and implementation of layouts for print and digital media.
Key levers and tools for optimizing indirect purchasing (
)
Cost optimization
- Realization of direct savings
- Development of product group strategies
- Pooling of purchasing volume
- Supplier and risk management
- Use of proprietary category management
- Long-term support in indirect purchasing
Digitization
- Digitization of procurement processes
- Use of modern eProcurement tools
- Optimization of internal approval processes
- Use of existing framework agreement conditions
- Automation through digital tools such as content management systems and process automation
Classic purchasing levers
- Direct negotiations with suppliers
- Bundling of requirements
- Market analysis and structured tenders
- Supplier days and conventions
- Consolidation of the supplier base
- Detailed cost structure analyses
- Implementation of global sourcing
- Use of auctions and game theory
We have teams of experts for all product groups in marketing purchasing.
Cost optimization in the procurement of marketing requirements
Optimization of insurance and broker costs
Our client in the book wholesale industry had high insurance and brokerage costs as well as a non-compliant insurance program with existing gaps in coverage. The processes were inefficient and led to unnecessary costs.
The goal was to reduce insurance and broker costs, close coverage gaps and bring the insurance program into compliance. Through our work, savings of 35% on insurance costs and 70% on broker costs were realized.
Holistic optimization
Our client from the consumer goods and hospitality industry used its fleet of vehicles for both sales purposes and to motivate employees. The existing car policy was only minimally defined and there were no major customer contracts or framework agreements with manufacturers.
The aim was to review the leasing conditions in their entirety, identify potential savings and optimize processes via new framework agreements. By analyzing all costs and evaluating alternatives, savings of 9% were ultimately achieved with the existing supplier and 18% with an alternative provider.
Optimization of shopfitting materials
Our customer, a non-food discounter operating throughout Europe with around 4,000 stores, had a constantly high demand for shopfitting materials due to rebranding and expansion measures.
Among other things, the aim was to establish global sourcing and optimize the procurement strategy with regard to future expansion areas. The current service provider was evaluated and alternative sources of supply identified. In the end, savings of 10% were realized with the existing supplier and 27% with an alternative provider.
Your experts for optimizing marketing procurement
With over 19 years of experience and more than 2,000 successful projects, we are the experts in marketing procurement optimization. Our specialized teams of experts have in-depth experience in the procurement of marketing requirements and agency services and deliver tailor-made solutions for every company.
Trust in the satisfaction of our customers
Satisfied customers in the area of indirect costs
Let's work together to optimize your marketing purchasing efficiently and sustainably.