Strategic realignment for international expansion
Feeding bowl is repositioning itself for international growth. The provider of tiennutrition recently announced the transformation of its German headquarters in Krefeld into an international support centre.
With the strategic reorientation the company is positioning itself in the best possible way for further international expansion, according to Fressnapf's press release.
The aim is to optimally support the local units in the countries. Fressnapf also intends to focus more strongly on the individual needs of its customers.
Decentralisation
In its press release, Fressenapf also mentions its claim to be the best omnichannel retailer for pet supplies in Europe. This claim is to be realised with the Reorganisation be confirmed.
According to the company's statements, there will be a degree of decentralisation. According to its statements, Fressnapf has so far been strongly managed from Germany in accordance with a centralised approach. Now there will be an adjustment to the organisational structure.
In future, the German headquarters will be an international support centre. The plan is to reduce centralised functions and strengthen activities in the individual countries. Fressnapf also writes about transferring more responsibility to the regional centres and streamlining processes at the Krefeld site.
Peter Pritchard, Interim CEO at Fressnapf/ Maxi Zoo, explains: „Our strategic realignment primarily reflects our strong commitment to our customers. The key to successful growth lies in being flexible and responding to local market needs.