Several leading brands in the European beverage industry have received the green light from the Federal Cartel Office to establish a joint purchasing organisation. The aim is to bundle purchasing volumes, strategically manage suppliers, and jointly realise savings potential – while adhering to antitrust regulations.
The European Beverage Sourcing Alliance (EBSA) was established in record time together with Kloepfel Consulting. From rapid renegotiations and structured tenders to strategic levers such as value engineering and specification standardisation, the purchasing alliance achieved significant cost benefits, increased purchasing power and sustainably strengthened its position with suppliers.