Your partner for cost optimisation of marketing requirements & agency services
Lösung für nachhaltige Einsparungen und klare Entscheidungen im Marketingeinkauf.
- Marketing departments often make purchasing decisions autonomously with little input from procurement.
- Lack of transparency, low comparability and limited influence on agency and service provider selection
- Service budgets remain difficult to control and hard to optimise.
- CFOs and Heads of Procurement face expenses that are difficult to control.
- Missing market and negotiation expertise in the procurement of marketing services
- We create transparency, structure and comparability in marketing procurement, enabling professional negotiations while maintaining marketing autonomy.
KLOEPFEL by EPSA makes marketing procurement transparent, negotiable, and efficient for measurable savings, clear decisions, and sustainable success.
Marketing Procurement
Kostenoptimierung im Marketingeinkauf
We have over 19 years of practical experience in the procurement and implementation of marketing requirements and agency services. Due to our deep understanding of marketing processes, technologies, materials and cost structures, we support companies in managing their marketing expenditure efficiently and effectively.
Thanks to our extensive supplier network and our market knowledge, we can quickly assess which partner best fits our customers' requirements and needs. This allows us to ensure perfectly tailored and practical solutions in marketing procurement.
Marketing frequently procures independently and without dedicated marketing procurement. This practice often leads to Maverick Buying. We understand this situation and support with methods and know-how in transferring marketing expenditures into controllable purchasing processes.
Do you want to use marketing budgets more efficiently and achieve the best conditions for procuring marketing needs and agency services – completely without risk? Then we are the right partner for you! With our 100 per cent % success-based model, you only pay when we achieve actual savings and measurable results for you with our negotiation methodology.
Using classic purchasing levers, targeted competition, and structured optimisation, we achieve demonstrable savings in marketing procurement. Depending on the category, typical savings of between 7 and 25 % can be realised. Particularly high potential exists in operational and creative agency services, trade fair construction, and promotional materials.
Through the EPSA GROUP, we access a global network of around 5,000 purchasing experts in 40 countries. This allows our clients to benefit from worldwide best practices, market data, and benchmarks to make their marketing and purchasing processes more efficient and effective.
We help you with cost optimisation in the procurement of marketing requirements and agency services
and deliver precisely tailored optimisation solutions.
Creative agencies develop strong brand presences and impactful campaigns. They combine strategic thinking with creative design and translate brand values into visual and communicative concepts. Fresh ideas, a deep understanding of the brand, and experience in conception, design, and implementation across all channels are crucial.
Most common cost drivers: personnel costs and associated processes (e.g., correction loops, coordination, additional expenditure, non-optimised data and briefing quality)
Layout and design
Developing visual concepts that clearly position brands and are consistent across all media.
Content creation
Conception and production of target-group-oriented content that clearly communicates the brand message and is consistent and engaging across all channels.
Media agencies plan, control, and optimise the use of media channels. They ensure the efficient placement of advertising messages based on target group analyses and strategic media planning. Through continuous monitoring and optimisation of measures, they maximise reach, efficiency, and advertising impact.
Most common cost drivers: Lack of transparency in pricing, lack of competition due to few tenders/pitches
Classic and Online
Planning and controlling media campaigns across traditional and online channels for integrated communication.
Print and Digital
Combining print and digital media to optimally reach target audiences across all relevant touchpoints.
Trade fair stand construction and events create individual brand presences at the Point of Experience. From conception and design through to implementation, exhibition stands and event spaces are created that generate attention and make brands tangible. This is complemented by precise planning, high-quality materials and seamless on-site execution.
Most common cost drivers: Insufficient alignment between concept and execution, concept not aligned with the exhibition builder's capabilities and equipment
Exhibition stands
Individually designed exhibition stands that clearly showcase brand, message, and product.
Event technology
Professional technical equipment for sound, lighting, and stage, ensuring events run smoothly and impressively.
Catering
On-site culinary support that delights guests and perfectly rounds off the overall experience.
Retail and POS (Point of Sale) equipment ensures the effective presentation of brands and products directly at the point of sale. It combines functional design with strong brand design to attract attention, provide orientation, and trigger impulse purchases. Key to this are a deep understanding of sales processes, clear brand staging, and experience in developing practical POS solutions.
Most frequent cost drivers: personnel and transport costs for assembly and disassembly, materials and manufacturing processes
Digital Signage
Deployment of digital POS solutions for flexible, attention-grabbing brand communication at the point of sale.
Shop-in-shop
Conception of integrated shop-in-shop areas for clear staging of brand worlds.
Displays
Development of effective displays for optimal product presentation and sales promotion.
Print products convey brand messages tangibly, with high quality and sustainably. They support communication and sales through clearly structured content, appealing design, and target-group-specific messaging. Crucial to this are precise conceptualisation, high-quality materials, and perfectly tailored implementation for various applications.
Most frequent cost drivers: Purchase conditions for paper, the printing company's production technical equipment (procurement, value chain, etc.).
Catalogues
Conception and design of clear catalogues for the structured presentation of products and services.
Brochures and Sales Literature
Development of informative print media for targeted support of consulting and sales.
Direct Mailings
Designing effective mailings for direct, personalised customer engagement.
Promotional items make brands visible in everyday life and create a lasting connection with the target audience. They combine practical benefits with brand messages, thereby increasing recognition and likeability. Key factors here are a target-group-appropriate selection, quality, and consistent brand staging.
Most common cost drivers: finishes, excessive diversity in purchased items
Promotional items
Selection and design of cost-effective promotional items for broad, high-visibility brand dissemination.
Giveaways
Development of high-quality giveaways that emotionally charge brands and leave a lasting impression.
Advertising technology showcases brands, making messages directly tangible. It combines creative design with craftsmanship precision, ensuring that advertising is visible, durable, and effective. Tailored solutions, high-quality materials, and professional implementation are crucial.
Most common cost drivers: materials and assembly (e.g. due to additional equipment such as lifting platforms, electrical installations, etc.)
Large format printing
Production of large-format print media for eye-catching advertising indoors and outdoors.
Slide headings
Flexible film solutions for labelling windows, vehicles, and surfaces.
Light box
Designing luminous elements for maximum visibility around the clock.
Paintings
Designing luminous elements for maximum visibility around the clock.
Photo and video production showcases products and brands in a visually compelling way. It combines creative storytelling with technical expertise to stage content in an attention-grabbing, authentic, and professional manner. Key elements include image composition, attention to detail, and appropriate adaptation for different channels.
Most common cost drivers: Photo studio/photographer not matching requirements, costs for elaborate ambient/mood shoots due to production sets, models and locations, CGI and AI can offer alternatives
Packshots
Creation of professional packshots for clear product presentation.
Product Photography
High-quality product photography for visual sales support.
User-Generated Content (UGC)
Production of user-generated content for authentic brand communication.
Computer-Generated Imagery (CGI)
Creation of computer-generated images for flexible and detailed product visualisation.
Marketing logistics ensures that promotional materials, products, and marketing collateral arrive at their destination on time, complete, and in the best quality. It combines organisation, planning, and process optimisation to guarantee efficiency, cost certainty, and customer satisfaction. Precise processes, flexible solutions, and reliable implementation are crucial in this regard.
Most frequent cost drivers: Order picking (analogous to fulfillment), storage and processing of article call-offs, shipping costs (parcel services)
Fulfillment
Administration, storage and dispatch of promotional items and marketing materials.
Shops
Setting up and managing online or corporate shops for marketing products.
Packaging materials
Selection and provision of suitable packaging for secure shipping and attractive presentation.
Reproduction and image editing professionally prepare image and print materials, ensuring flawless implementation across all media. They combine technical precision with sensitive design to guarantee optimal print and display quality. Meticulous attention to detail, consistent colour palettes, and efficient workflows are crucial.
Most common cost drivers: Personnel costs, inefficient processes (causing rework loops), insufficient data quality (from client to agency)
Cutout
Precise image cut-outs for flexible use in layouts and media.
Pre-press
File preparation for printing, including colour correction and layout checking.
Desktop Publishing (DTP)
Design and implementation of layouts for print and digital media.
Central levers and instruments for
Optimisation of indirect procurement
Cost optimisation
- Realisation of direct savings
- Development of product group strategies
- Bundling of purchasing volume
- Supplier and Risk Management
- Using your own Category Management
- Long-term support in indirect procurement
Digitisation
- Digitisation of procurement processes
- Deployment of modern eProcurement tools
- Optimisation of internal sharing processes
- Use of existing framework agreement conditions
- Automation through digital tools like content management systems and process automation
Classic purchasing levers
- Direct negotiations with suppliers
- Bundling of requirements
- Market analysis and structured tenders
- Supplier days and conventions
- Supplier base consolidation
- Detailed cost structure analyses
- Carrying out global sourcing
- Use of auctions and game theory
We have competence teams for all product groups in marketing purchasing
Cost optimisation in the procurement of marketing requirements
Marketing Procurement
Our client, a leading media company, had complex and inefficient pre-media processes from layout to production release (print and online). Originally, classic print processes were used, which were not adapted to new technologies such as personalisation, automation and multichannel. Furthermore, different hourly rates and qualifications of the involved agencies and service providers led to high costs and long processing times.
The goal was to reduce costs per layout, increase productivity, and create an efficient, semi-automated workflow. Through our measures, programming hours per campaign layout were reduced from 5 to 1.5 hours and costs per layout were lowered by an average of 20%%.
Your experts in optimising marketing procurement
With over 19 years of experience and more than 2,000 successful projects, we are the experts in optimising marketing procurement. Our specialised competence teams have in-depth experience in the procurement of marketing needs and agency services, delivering perfectly tailored solutions for every company.
Trust in the satisfaction of our customers
Satisfied customers from the indirect costs sector
Let's optimise your marketing procurement efficiently and sustainably together.