Combination of product search and price comparison
DeutschlandCard announces the launch of a cross-retailer Product search with price comparison function both on the website and in the app. In doing so, the company aims to expand the E-Commerce expand.
Customers can now search for specific products in the product portal and compare prices in the linked online shops. No customer account is required for this.
On the one hand, the aim is to increase the reach and attractiveness of the platform. On the other hand, the company wants to reach users right at the start of their customer journey.
Advantages of the new function
Registered users also have the opportunity to collect bonus points by using the new function.
With the new integration, partner companies only pay a commission on successful orders, which reduces the risk of high costs without successful transactions. The monthly fees are also lower. According to the information provided, there are no additional costs or technical effort for partners as all systems are already in place.
Detlev Rubant, Managing Director of DeutschlandCard, explains: „The introduction of the new function is an important step in the further development of DeutschlandCard. In a constantly changing market environment, we strive for innovation in order to meet the needs of our users and partners. With the new product search and price comparison function, we are creating additional added value and significantly improving the shopping experience.“
About DeutschlandCard GmbH
DeutschlandCard is one of the largest multi-partner bonus programmes and one of the widest-reaching multi-channel marketing platforms in Germany.
More than 20 million participants use DeutschlandCard both in bricks-and-mortar stores and with over 470 online providers. Participating companies include Edeka, MediaMarkt and booking.com. The platform helps partner companies to acquire new customers, utilise marketing budgets efficiently, increase sales and strengthen customer loyalty.