Our client, a leading media company, had complex and inefficient pre-media processes from layout to production release (print and online). Originally, classic print processes were used, which were not adapted to new technologies such as personalisation, automation and multichannel. Furthermore, different hourly rates and qualifications of the involved agencies and service providers led to high costs and long processing times.
The goal was to reduce costs per layout, increase productivity, and create an efficient, semi-automated workflow. Through our measures, programming hours per campaign layout were reduced from 5 to 1.5 hours and costs per layout were lowered by an average of 20%%.